MUBI
A global streaming service, production company, and film distributor dedicated to independent, arthouse, and world cinema.
WORK
01 Creative Strategy
02 Brand Partnerships
03 Film Editing, Clip Creation, Subtitles
04 Social Media Strategy (Facebook, Instagram, X)
05 Email Marketing
06 Product Operations (SHOPIFY)
07 Analytical Reports
08 EVENT PLANNING
ROLE
Film Editing & Marketing Intern
SELECTED CAMPAIGN
I pitched a collaboration between Climax Books and MUBI, bringing together two highly curated brands with a natural audience overlap of people actively seeking hidden gems. Founded by Isabella Burley, Climax has built a distinctly cool, fashion-adjacent identity around rare and cult books, making it a particularly strong cultural fit for MUBI’s cinephile audience.
The CAMPAIGN extended Climax’s existing “Books in Movies” series, giving MUBI an organic entry point for cross-brand discovery while preserving the voice and credibility of both platforms.
The partnership included Instagram posts, Stories, dedicated Substack features, and aN EXCLUSIVE 30-day trial.
SELECTED CAMPAIGN
To promote the platform release of MUBI’s 2026 film My Father’s Shadow, I pitched a partnership with Guzangs, identifying a strong demographic overlap between the publication’s audience around African fashion, design, and diasporic identity and the film’s themes of memory, fatherhood, Lagos, and Nigerian self-representation.
The partnership included an editorial feature, an Instagram carousel, a dedicated newsletter send that included a free trial to MUBI, and a 30-day homepage video placement. Together, the campaign highlighted the film’s 16mm Lagos production and journey from Cannes to global recognition.
SELECTED CAMPAIGN
To promote MUBI’s student discount campaign, I pitched a partnership with Delta Kappa Alpha, the national professional cinematic arts society, positioning MUBI as a platform expanding access to independent and international cinema for students.
The partnership brought together students from the University of Southern California, Cornell University, San Francisco State University, and Pennsylvania State University for an exclusive free screening, supported by complimentary 60-day MUBI memberships, limited-edition MUBI tote bags, and postcards to drive student engagement and trial sign-ups.
